Posts

Showing posts from 2019

The Big Book Box: A Counterculture Business Model

Image
Please allow me to begin by clarifying in no uncertain terms what this post is and isn't. It ISN'T : An embellishment piece - I barely scratch a readership in double digits so it doesn't make any sense for any organization, be it non/for profit to come to me with such a request. I write this out of conscious and independent volition. A takedown piece - I do not wish to defame any person, group or business, and give my word to have open and free dialogue with any parties concerned, so long as it is agreed that the conversations remain respectful. It IS : An objective examination of the experience of one of my friend's transaction with The Big Book Box . With the expectations settled, let's dive right in. In their own words, " The Big Book Box is a New Delhi, India based monthly Book Subscription Service that sells Books and literary merchandise ." This is just one of many that are catering to a rapidly growing audience in India. Their key differe...

A Fraudulent Life

Interred yet alive, in this interminable internment, deemed irredeemable by physicians, institutionalised for life, he chants away in his isolated cell, "It was all a lie, my beautiful fraud." * The essence of a child's innocence lies in its inability to lie, at least effectively, and the truth keeps everything simple. Alas, his childhood was lost in a barrage of reproaches attacking him seemingly from all directions and one day, the novelty that the human mind is, it started conceiving ways to silence the rebukes before they came. A master in optimisation and efficiency this evolutionary tool, it taught the child to lie. * The best lies go against Occam's razor - they are those that are so incredibly detailed, comprehensively thought out, and convincingly deceptive of every aspect of reality that they achieve the same unhinged effect in everyone's mind and thus building an alternate reality in the collective conscience. With age as the situations grew complex...